The Shell Game

In an administration building just outside turn 2 at Michigan International Speedway, a nervous 22-year-old tried to convince a multinational oil giant he was worthy of its millions.

It seemed an appropriate location for the circumstances. The track once was rescued from receivership and resuscitated to motor sports glory by Roger Penske – the same American automobile industry icon whose NASCAR team was now pitching Joey Logano to Shell-Pennzoil as the answer after a volatile 18 months of nonstop PR crises and harried promotional makeovers.

This loomed an even larger reclamation project than rejuvenating a 2-mile speedway, and it wouldn’t be an easy sell.

Shell’s first Sprint Cup driver with Team Penske was Kurt Busch, whose incessant invective on the team radio and multiple meltdowns with the news media caused an unceremonious departure in December 2011. Replacement A.J. Allmendinger didn’t reach the midpoint of the next season before being booted for a positive drug test for amphetamines.

“It was a conversation we had with Joey that, ‘Look you’re driver No. 3, and I’ve learned how to rebrand marketing overnight,’ ” Heidi Massey-Bong, a senior business advisor at Shell, told NBC Sports. “So don’t be that guy. I don’t want to have to do it again, but I’m not going to be afraid to pull the trigger, either, and I’m done with the craziness.”

Logano wasn’t exactly a safe play, either. Penske was asking Shell to take a chance on a former can’t-miss prospect who won only twice during his first four disappointing seasons in Cup.

Over the course of the hourlong meeting in August 2012, a contrite Logano detailed his missteps – by now a familiar refrain for a company twice burned by its drivers’ poor decision-making.

“It was a gamble for them to go with me after everything that was going on,” Logano recently said. “But they’ve been so supportive of everything we’ve done since. It’s been a great sponsor, and it’s been kind of interesting.”

The intrigue has run deep for Shell, which has weathered a fairly dizzying turn of events since shortly before announcing its move to Penske’s organization five years ago last week.

The runner-up in its sweepstakes for choosing a new team was the No. 24 Chevrolet of four-time champion Jeff Gordon, meaning Shell could have been celebrating the farewell tour of a future Hall of Famer this season if not for a chance meeting between old friends in a hallway at Homestead-Miami Speedway that led to Penske.

But there hardly is remorse given how things have worked out with Logano, who turns 25 next month.

READ MORE: Gordon on changing world of NASCAR sponsorships

Last season marked his long-anticipated breakthrough in NASCAR’s premier series, notching six victories and taking the No. 22 Ford to the first championship round of the revamped Chase for the Sprint Cup. He opened the 2015 season with a Daytona 500 victory, bringing smiles to victory lane at Daytona International Speedway among team and sponsor executives who sat stone-faced across from each other in many boardrooms three years ago. Entering Saturday’s SpongeBob SquarePants 400 at Kansas Speedway (where Logano won the most recent race last October), he is ranked fourth in the points standings with eight top-10s in 10 races.

“You’re looking at this young kid, and he’s got his whole career ahead of him,” said Massey-Bong, who has overseen the NASCAR sponsorship since Shell entered Cup in 2007 with Richard Childress Racing. “We can be with him for another 20 years. We’ve got hopefully multiple more Daytona 500-type wins with him and hopefully a championship. We feel like we really hit the home run with him in somebody we can build our brand around long term.”

But Logano arrived only after the team faced “the unspoken third strike,” as Team Penske President Tim Cindric put it, of selecting a new driver.

During the tumultuous 18 months that began the Penske sponsorship, it would have been natural for Shell to question the value of an annual commitment well into eight figures (Sprint Cup teams generally ask at least $18 million per season for a top-line sponsorship, and companies spend as much marketing it).

Zak Brown, founder and CEO of the Just Marketing International agency that handles sponsorships in NASCAR, IndyCar and F1, said morality clauses would have allowed Shell to vacate its Penske contract during the Busch and Allmendinger ordeals, which both generated weeks of negative headlines.

“Sponsors always weigh their options, and I’d imagine there were plenty of conversations about, ‘What do we do here?’ ” Brown told NBC Sports. “Very few teams would have been able to retain Shell.”

So what made it work despite all the headaches?

Good business (the sponsorship essentially pays for itself).

And a good businessman behind it.

“There’s one simple answer as to why Shell stuck through the tough times, and that’s Roger Penske,” Brown said. “There is no better chief relationship officer in motor sports than Roger. He lives on his plane and will treat the Shell petrol station worker in the same manner as he would the CEO. It’s how he gets a tremendous amount of loyalty built up in these massive corporations.

“Through the turbulent times, Roger and his whole organization always provide the confidence they’re going to get it right. It’s why Roger has the ability to retain (sponsors) longer than most. He’s got a great track record.”

With his racing teams having kept some sponsors for more than 30 years while winning 15 Indianapolis 500s and two Daytona 500s, Penske, 78, said the goal is making it last at least that long with Shell.

“That is really at the core of many of our partnerships at Team Penske,” Penske said. “We want to bring all of these companies together, and we want to allow them to build their businesses with each other. Not only is Shell a great partner, but they help us build our business outside of the motorsports world.”

* * *

It was Penske’s reputation for sponsor stability that initially left the team off Shell’s list for a new partner. When the requests for proposals were sent to major Sprint Cup teams, Penske wasn’t included because of a 17-year relationship with ExxonMobil.

Few knew ExxonMobil had informed Penske it couldn’t renew for the full 36 races when its contract ended after the 2010 season. The new proposal would reduce the deal to maybe a dozen races and leave the team with a significant funding hole.

“We couldn’t survive in the same way we were accustomed with that type of program,” Cindric said. “It was going to be a huge change.”

By chance before the 2009 season finale at Homestead, Cindric ran into Ron Schneider, the founder and CEO of the Sport Dimensions agency that handled Shell’s NASCAR sponsorship and the courtship of a new team.

Schneider was involved in Shell’s IndyCar sponsorship in the ’90s with Bobby Rahal’s team, which was then managed by Cindric. There was enough comfort to discuss sensitive information in passing.

“I simply told him, ‘It’s not for everybody to know, but we’re in a position now that we’ve never been in before where we don’t have a solid long-term racing program with an oil and gas company,’ ” Cindric said. “’What’s happening on that front with Shell?’ ”

Schneider was stunned. “On the business side of oil and gas, Roger is the most coveted guy in racing,” he said.

There was a major hurdle, though. Shell wanted a big-name driver, and it already had zeroed in on one of the sport’s best.

A week earlier before the Nov. 15 race at Phoenix International Raceway, major Shell executives were shepherded to a meeting with Gordon on the starting grid.

The four-time series champion already had been involved with Hendrick Motorsports’ official pitch, attending a two-hour meeting with his team’s marketing staff.

“I thought we made a very good presentation, and I thought it was pretty solid, and I felt like we were in the running,” Gordon said. “I left there feeling good.”

Gordon, whose longtime sponsorship with DuPont was one of many well-known NASCAR deals facing a significant downsizing in the wake of the Great Recession, badly wanted the deal partly because he’d rooted as a child for the Pennzoil-sponsored cars of Johnny Rutherford and Rick Mears (driving for Penske) when both went on to win the Indianapolis 500 in the 1980s.

“I felt we put a very solid presentation together,” Gordon, 43, said. “Selfishly, I grew up a huge Johnny Rutherford fan. Watching that Pennzoil car go around Indianapolis, it was one of my favorite cars. So I wanted to be there personally because I wanted to do everything we could. I think it came down to a business decision for them. I think between Hendrick and Penske, they weren’t going to go wrong.”

Penske addressed the need for a driver with results by offering to swap Brad Keselowski, who was struggling through a dismal rookie Cup season in ‘10, into the Miller Lite-sponsored car of Busch, the 2004 series champion who would drive the newly created No. 22 Shell-sponsored entry in ‘11.

Once Shell signed off on that, the decision became a no-brainer based on the breadth of Penske’s business empire, which has more than $20 billion in annual revenue and 44,000 employees worldwide.

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Beyond just slapping logos on Penske’s IndyCar and NASCAR teams, the sponsorship also put Shell’s engine lubricants in the fleets of Penske Truck Leasing, which has more than 200,000 trucks, and the showrooms of Penske Automotive Group, which earned record profits last year and sells a few hundred thousand cars annually.

NASCAR teams often struggle to supply companies with tangible results of their sponsorships, relying on nebulous statistics aimed to measure the value through TV exposure and media impressions.

But the return on Shell’s investment was as easy to quantify as calculating the money generated from sales to Penske’s myriad divisions.

“They’re real numbers,” Cindric said. “You’re talking about millions of gallons. This is real-world stuff.”

With 95 car dealerships across the country in Hendrick Automotive Group, team owner Rick Hendrick could offer a similar arrangement, and he had a sponsorship with Quaker State, a Shell brand.

But Penske Corp.’s reach was greater and global – more than 100 of its 300 dealerships are located outside the United States, and it’s greatly expanded into Australia over the past few years.

Team Penske also could offer an ancillary sponsorship with its IndyCar teams, which allowed Shell more freedom to market its V-power fuels (because of Sunoco’s official NASCAR fuel sponsorship and exclusivity rights, Shell is restricted to promoting its Pennzoil brand at Cup races). IndyCar requires off-the-shelf oil products, putting a focus on consumer marketing, unlike the technology development of NASCAR, which provides harsh conditions for Shell to test the effectiveness of potential components for street cars.

“Not a lot of other platforms have the reach that Roger Penske brings to the table,” said Massey-Bong, who wouldn’t disclose how much Shell makes in selling its products to Penske Corp. “As a global organization, it provides great opportunities for our relationship to continue to grow and expand.”

Quickly to start: From when Cindric and Schneider bumped into each other at Homestead, the deal took roughly five months to complete.

But it faced the threat of implosion nearly as quickly when Penske and Shell hit the track together the following year.

* * *

Though he made the Chase for the Sprint Cup with two victories, the 2011 season wasn’t pleasant for Busch. A vulgarity-filled tirade during a May race at Richmond International Raceway was the first of many high-profile blemishes, including multiple clashes with reporters. When a video of Busch berating ESPN reporter Jerry Punch during the season finale went viral, Penske had had enough and split with the driver.

Allmendinger’s departure was even more sudden. The team learned of his indefinite suspension hours before the green flag on July 7, 2012, at Daytona, forcing a scramble to replace him with Sam Hornish Jr.

“You get the call in the middle of the day that your driver didn’t pass the drug test, it’s hard to prepare yourself for that particular situation, but it makes you stronger as an organization,” Cindric said. “How you manage through that process, every one of us learned something new.

“I think the testament to the strength of the business-to-business relationship was the rocky road we took the first couple of years with Shell. We went through two situations that were very difficult with any sponsor, let alone twice in a short period. We certainly tried their patience, but I think those relationships were much deeper than a simple sponsorship package as you might look at it from an exposure perspective.”

Shell responded to the controversies by pulling back on its national advertising while maintaining its at-track hospitality campaigns.

“It hasn’t been all hunky-dory,” Massey-Bong said. “At same time, Roger is my customer as much as I’m his. That got us through a lot of trying things. We’re partners who were going to see this to the end and do what was right for the Shell brand and Penske brand, so there was never a lot of strife on decisions that needed to be made.

“There was never a question of, ‘Were we going to leave? Is it the right thing for us to be here?’ Racing is very cyclical. You have to ride the wave. We always tried to build our program where it was win-resistant.”

This summer, though, will bring an increase in Shell’s marketing of Logano, who said the company was “really gun-shy when I first signed up, and I don’t blame them. You have to earn their trust a little bit.”

That didn’t take long for Logano, whom Massey-Bong affectionately describes as “an old soul,” to put any fears of misbehavior at ease. The Middletown, Conn., native is a fan of hunting for antiques and the antithesis of a party animal. A wild night for Logano is riding his four-wheeler or crashing on the couch with his wife, Brittany, to watch reruns of Boy Meets World and highlights of old races.

“I’m not the guy who’s going to go crazy,” said Logano, who spent much of his adolescence in the spotlight while becoming the youngest Daytona 500 starter in NASCAR history at 18. “The only thing I am is competitive.”

His fiery side manifested itself quickly at Penske. In his fourth and fifth races, he got into postrace altercations with veterans Denny Hamlin and Tony Stewart – prompting concerns about how Shell might react.

“You started wondering, ‘Oh boy,’ but they were 100 percent on our side,” Logano said. “That’s pretty neat because they went through a lot with having three drivers that quickly.”

Cindric said Logano, who had supplanted Tony Stewart in the Home Depot-sponsored car and muddled through four seasons at Joe Gibbs Racing, “had a genuine appreciation for another opportunity with a top team, and it was a fresh of breath air compared to what we’d been through with (Shell).”

As a gift for making last year’s championship round, the sponsor found an antique Shell sign from the 1930s and installed it in the team’s Mooresville, N.C., shop in January while Logano was on his honeymoon.

At a dinner on the eve of this year’s Daytona 500 with several high-ranking Shell executives visiting from Europe, Logano charmed a group that was accustomed to the detachment of stars in Formula One (where Shell has a longtime sponsorship with Ferrari).

“Off the track, he’s bubbly and very charismatic,” Massey-Bong said of Logano. “You can put him in a room with leadership, and he can hold a conversation about the business. You can put him with a customer, and he can educate them on racing. The whole time, the smile never leaves the face. He’s just so warm.”

Said Penske: “I had a strong belief that Joey could be productive. I am not sure any of us knew how well Joey also could fit in with Shell off the track. But we had the foundation there for a successful combination, and we just needed to put the right driver in that situation.”

It marked another successful Penske turnaround — just like the track where the deal essentially was brokered.

“It was like, ‘Wow, really? Joey Logano?’ ” Massey-Bong recalled with a laugh about the initial meeting in Michigan. “But there is a reason why everything Roger touches turns to gold. He just makes smart decisions.”

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    Once more, with feeling

    NEW YORK — Again and again, over and over, they ask him how he FEELS. Well, this is the question to ask, isn’t it? The bus crawls through New York traffic and takes Jimmie Johnson from office building to office building. People wait inside. Kelly Live waits. Charlie Rose waits. USA Today … Mad Dog Radio … NFL Radio … TMZ. They wait for him on top of the Empire State Building. They wait for him outside the Time Life Building.

    How does it FEEL, Jimmie?

    How does it FEEL to come from nowhere to win your seventh NASCAR Sprint Cup championship, Jimmie? How does it FEEL to tie the two enduring legends of your sport, “The King,” Richard Petty and “The Intimidator,” Dale Earnhardt? How does it FEEL to be the best at what you do, to be inside a race car, rushing at the speed of chaos with 39 maniacs around you barely holding on? No, really, break it down for our audience, how does it feel to be you, Jimmie Johnson, championship race-car driver, part-time triathlete, millionaire philanthropist like Bruce Wayne or Tony Stark, loving husband, adoring father, everybody’s best friend and somehow, still, the nicest guy?

    How does it FEEL, Jimmie?

    “Insane,” he says. “It feels insane.”

    “Awesome,” he says. “It feels awesome.”

    “Wonderful,” he says.

    “Surreal,” he says.

    “Incredible,” he says.

    “I don’t know that I have the words,” he says.

    We’ve known each other a long time, Jimmie and I. We’ve talked about a lot of things through the years, about family and sharks, about food and dreams, faith and football, about kids and ice cream and how hard it is to not care when people boo.

    “Let me ask you something,” I say as the day crawls on, and he has been asked the question two or three dozen times, and his eyes begin to close because he’s worn out. “All these people keep asking you how you feel.”

    “Yeah,” he says. “Part of the job.”

    “I know,” I tell him. “But if you keep talking about how it feels, how do you keep anything for yourself?”

    He smiles at that and shrugs and looks out the window of the bus.

    * * *

    There is a giant hill near the small house where Johnson grew up. People tend to know he grew up around San Diego and so they might think about the sun and the beach, colorful sailboats and yachts. He gives off the impression of royalty. But that’s not the San Diego where he grew up. His town was called El Cajon. There are no yachts in El Cajon. His father operated heavy machinery. His mother drove a school bus. They made do. Jimmie would escape down that hill on his bicycle.

    WATCH: NASCAR Sprint Cup Awards on Dec. 2 (7 p.m. ET on NBCSN, NBCSports.com, the NBC Sports app)

    That hill — El Cajon mountain — is a road that seems to go straight down. Even in a car, it is a bit daunting. And for the young Jimmie Johnson it held all the secrets worth knowing. He would rush too fast down that hill, then faster, then faster still, until his parents would tell him to chill, and his friends would nervously call him crazy. Then he went faster again. At that speed, he found that he could feel everything. Fear. Breathlessness. Joy. Hope. Love. Pain. Oh, sure, there was always some pain. There was always another crash. Jimmie Johnson was the kid who showed up for just about every class photo wearing a cast or leaning on crutches.

    Well, he couldn’t help it. He needed that speed. He needed to race. There was something about being on the edge — barely in control and barely out of control — that called to him. He would do ANYTHING for that feeling because being on that edge was the thing that made him feel most alive. As the years went on, he realized that to get that edge, he needed to make connections. So he made connections. He realized that to get to that edge he needed to know people. So he met people — the Herzogs, the Chevy people, Jeff Gordon, Rick Hendrick, the people who could help him get where he so needed to go.

    He is just one of those people who cannot leave his fears alone. He needed to explore the fears, dance around them, poke at them if he can. It’s still true. Even after he made his name as a race-car driver and could do more or less anything he wanted, he still spent a vacation diving into the water so he could be thisclose to sharks. Why would a sane person do that?

    “Because I’m absolutely terrified of sharks,” he says, as if that explains it.

    * * *

    Richard Petty. Dale Earnhardt. Jimmie Johnson. It does boggle Johnson’s mind that he’s now in that company, officially and inarguably, one of NASCAR’s holy trinity to win seven championships. People can argue who is, in fact, the greatest of all time — and there will be those who believe it isn’t ANY of the three but instead is an Allison or a Gordon or a Richmond or someone like that. Johnson doesn’t care. He’s so happy to be in the discussion.

    Johnson never did race against Petty or Earnhardt, though he raced plenty against their sons. He did meet the legends. Well, he has met Richard Petty quite a few times, but he doesn’t really have any good stories about it. “What can you say about him that hasn’t been said a million times?” Johnson says. “He’s the King. He treats everyone with respect. He’s our greatest champion. He’s always been very nice to me, but he’s nice to everyone, you know? I don’t really know that I have more to add than that.”

    Johnson does have good stories, though, about the two times he met Dale Earnhardt.

    As part of Johnson’s effort to know people, he became friends with Ron Hornaday Jr., a four-time World Truck Series Champion, and a friend of Earnhardt’s. And one day, Hornaday sees Johnson and says, “Hey, you want to meet Earnhardt?” And of course Johnson says yes because Earnhardt was a legend by then. “People my age,” he says, “there was no one on earth cooler than Dale Earnhardt.”

    They walk in together, and Hornaday introduces Johnson. Earnhardt sizes up the kid; Johnson was 21 years old then. And then Earnhadt reaches for a little box and gives it to Johnson. “Here,” he says with no warning or explanation. Inside is a little pocket knife with Dale Earnhardt’s name on it. Johnson is overwhelmed.

    “OK,” Earnhardt says. “So what did you get me?”

    Johnson kind of stumbles around. “Um,” he says, “I didn’t know …”

    Earnhardt growls, “You know it’s YEARS of bad luck if you give somebody a knife and then don’t get a gift in return.”

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    Johnson begins to turn red, “I mean …”

    Earnhardt goes on: “I don’t need your bad luck. I still haven’t won Daytona. I give you a knife and you don’t have anything for me, and now you’re telling me I have to walk around with your bad luck …”

    Johnson panics. He rushes outside and, using all the ingenuity he could muster up, gets a penny. He goes in and gives it to Earnhardt saying, “It’s a heads-up penny for good luck.”

    Earnhardt doesn’t say a word.

    “You know,” Johnson says now, almost 20 years later, “I wonder if he was messing with me.”

    * * *

    Did you see Johnson going crazy?  In the minutes after Johnson won that race at Homestead on Nov. 20, the one that clinched the seventh championship, he lost his mind. He danced. He jumped around. He hugged everyone and everything in his path. He screamed — screamed so loud and with such force that even days later he did not have his voice back.  He had won six championships before this one, and he celebrated those heartily, too. But this was different. This was unchained. This was Spinal Tap’s eleven.

    “I don’t even know who that guy was,” Johnson says as he looks at footage of himself going bananas.

    Shock, of course, had something to do with it. Johnson went into Sunday’s race needing to finish ahead of three drivers — Carl Edwards, Joey Logano and Kyle Busch — to win the seventh championship. And all race long, he could not beat any of the three. They all had better cars. They all had better track position. Johnson’s crew chief, Chad Knaus, had tinkered and gambled and even tried making a few rather desperate changes, but none of it mattered. Johnson just didn’t have enough car. Those three guys pulled away, and Johnson was left sitting in his car thinking of ways to be gracious when the inevitable loss happened. “I knew I wasn’t going to win,” he says. “I accepted it.”

    (All the while, his wife, Chandra, was a mess. Chandra is famous around the track for her relatively serene approach to watching Jimmie race. On Sunday, she admitted, she was in the fetal position).

    And then in the final 10 laps of the race, suddenly, a whole series of wacky things happened. Carl Edwards was in command of the championship when the caution flag came out. Poor Carl Edwards. He’s had a glorious NASCAR career, winning 28 races and more than $80 million in prize money, but something has always blocked him from being THE GUY. There was the time he tied Tony Stewart and lost the tiebreaker. There was the year he won nine races, including the last one, but fell short on points. And then there was this one, the time when he had the championship in his hand but a caution flag came out with 10 laps to go and it all went to hell.

    Edwards restarted on the front row, and he had Joey Logano behind him. Jimmie Johnson was behind Logano. And for the first time all day, Johnson thought: “Well, hey, maybe there’s a chance.”

    Logano, as is his style, made a bold move inside to try and beat Edwards on the restart — nobody in NASCAR restarts quite as aggressively and forcefully as Logano. He went so far inside that his car rolled over the painted area near the interior wall. And it was a winning move — his move would trap Edwards between cars, and there’s no escaping that spot. Edwards knew it, knew his race was over if he let Logano by, and so, in a desperate effort to block Logano, he swerved left. “I was a bit optimistic,” Edwards said ruefully afterward. He bumped Logano, and then lost control, leading to a fiery wreck that ended Edwards’ hopes and shut the race down for 30 minutes.

    “As soon as I got by that wreck,” Johnson said, “I thought, ‘Wait a minute. What’s happening here? I might actually win this.'”

    Well, that was certainly the thought in the Johnson camp, where Knaus was pumping his fist and Chandra was losing her mind and so on. During that 30-minute, red-flag delay, Johnson’s crew, his fans, and the many people around NASCAR hoping to see a bit of history were going out of their minds. It was going to happen! Jimmie Johnson! Seven championships! Impossible!

    And, inside the car, Johnson fell asleep

    “I guess I was calm,” he says, and even now he’s surprised.

    There was one more break to come Johnson’s way — he expected to be lined up in the third position, which would have been him on the inside lane with his championship competitor Kyle Busch on the outside. If there was one thing that was clear all day in Miami it was this: You did NOT want to be in the inside lane. That was the lane where Carl Edwards AND Joey Logano saw their dreams end. “You just can’t hold your speed on the inside at Miami,” Johnson says.

    But, NASCAR determined that Busch, not Johnson, should be in the third spot. Johnson broke free from Busch on the restart and took the lead.

    * * *

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    There’s an irony about NASCAR: It is the ultimate thrill ride — 200 mph on sheet metal and horsepower and all that’s left of your tires — but you don’t get to NASCAR and you don’t win championships through daredevil feats. You get to NASCAR through great racing, yes, but also by building relationships, by impressing sponsors, by pitching the Lowe’s-Budweiser-M&M’s-FedEx-Napa Parts-Chevrolet-Toyota-Ford car and by working within a team. You win championships by driving like the devil when your car is loose and seems to be on a sheet of black ice, yes, but also by understanding what you don’t know and trusting your crew to handle things. You win championships by controlling your car, but also by relinquishing control. It’s the shakiest of balances.

    And balance is what Johnson does better than anyone in the sport.

    So when everyone asks Johnson how he feels after the seventh championship, well, he tries his best, he uses the balanced words that come closest, but really, in a private moment, he will tell you: He doesn’t really know HOW he feels. It’s all too much to take in.

    “All my life,” he says, “I just wanted to race cars. It was never about the numbers. I didn’t want to win seven championships. I didn’t really want to win one championship. I mean, yeah, I wanted to win, but what I really wanted was to drive a race car.”

    Before this race, he said the thing he wanted was to feel like he did when he was a kid, to strip away all the money and all the fame and all the past glory and just feel that thing he used to stay up all night dreaming about, that thing that pushed him to go down El Cajon Mountain just a little bit faster than felt right.

    Did he?

    “When people ask me how I feel,” he says, “I tell them best I can. I want people to share in this feeling i have. … But I don’t tell them everything.”

    * * *

    The second time Johnson met Dale Earnhardt, well, it’s a much shorter story. Johnson was hanging around with some buddies at Earnhardt’s garage when they all saw The Intimidator’s car roll slowly by with its windows pulled up. Suddenly the car stopped, and it backed up, and the window came down.

    “Hey,” Earnhardt said to Johnson. “You work for me?”

    “No sir.”

    “Then get the hell out of here. I don’t need no lawsuits.”

    And the window rolled back up and Dale Earnhardt drove away.

    At the end of that magical race at Homestead, there was one final restart, and after that Johnson heard “Clear” from his spotter, meaning the race and that seventh championship was his. Then came the disbelief and the crazy dancing and screaming and joy and hugs from his wife and children and the greatest compliment a driver could ever get.

    “Jimmie,” Dale Earnhardt Jr. would say to his friend as he pulled Johnson close, “Dad would think you’re such a badass.”

    The fourth wheel

    MIAMI — Carl Edwards has to know that he’s sort of the odd duck in this year’s Chase. Here, you have Kyle Busch, defending champion, force of nature, superstar. There, you have Jimmie Johnson, six-time champion, legend of the sport.  And third, completing the triangle, you have Joey Logano, 26 years old, phenom trying to insert himself into the story, everybody’s favorite young villain, the future of NASCAR.

    And here is Carl Edwards, 37 years old, a former dirt-track driver who ground out 28 victories in an excellent 13-year career but has never quite crashed through, never won a championship, never quite broken out of the pack of those excellent and professional drivers who make up the heart of NASCAR. People who know him probably know him as the guy who does a backflip when he wins. That’s fun. But it isn’t exactly what he wants.

    When you look at a list of the drivers who won the most races without winning a championship, you see this:

    1. Junior Johnson, 50 wins

    2. Mark Martin, 40 wins

    3. Fireball Roberts, 33 wins

    4. Denny Hamlin, 29 wins

    5. Carl Edwards, 28 wins

    Edwards knows this, knows it better than anyone. He knows there’s a difference in how people look at you when you’ve won a championship — knows there might even be a difference in how you look at yourself.

    Watch: NASCAR Sprint Cup Championship (Sunday at 1:30 p.m. ET on NBC, NBCSports.com and NBC Sports App)

    “Winning a championship,” he says, “it just means that, you know, you go to bed Sunday night and know, hey, you did it. You beat the best in the world. And we’re the champions … at least until they start racing again. I guess that’s what it comes down to. That’s about the longest a win can last in this sport.”

    Edwards has had his share of championship heartbreak, beginning with his loss to Tony Stewart in 2011. The two were actually tied in points after an epic duel at Homestead, but the championship went to Stewart because he won more races than Edwards that year. NBCSN has shown that race this week, and Edwards admitted that he watched maybe 10 minutes of it. After that, he was so motivated he was ready to jump in a race car immediately.

    There were other close calls, but now, he’s back, and he will not pretend that it’s just another week. When someone asked all four drivers if they were going to try and treat this week differently from other weeks, the other three guys said, “No.” They talked about how you have to treat this race like any other, prepare the same way. Edwards had a different answer.

    “For me,” Edwards said, “I’m going to be honest, this week does feel different. I mean, yes, we do have to go do the same job, like these guys said. But for me, each moment, I almost have to pinch myself, like, ‘Hey, this is really it, we’re getting to do this.’ So this is more excitement for me personally.”

    “Would winning a championship change your self-perception?”

    “Well, yeah, it would be great. I think it would be great … you can print that. It would be great for a different reason for me at this point in my career, though. I’m starting to just realize how difficult this is.

    “As far as self-perception, probably like most race car drivers, I kind of have an ego problem already. So that could put me over the edge, honestly.”

    Edwards’ advantage could be the track. He has won the pole twice at Homestead and has won the race twice, finishing top five five times in his 12 starts. He just won at Texas, which is a similar track that uses a similar tire setup. “There’s not a better race track,” he says. “Statistically, this is as good as it gets for me.”

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    And his dirt-track background sets him up well too. The toughest part of competing in a winner-take-all race is that you have to find a way to win no matter what gets thrown your way. In other races throughout the season, you just do the best you can with what fate deals you. There is always more than one winner in a regular season NASCAR race. There’s the driver that takes the checkered flag, but there are also those who had to overcome numerous problems, mechanical issues, tire trouble, poor pit stops, whatever, and somehow finished seventh or 10th or something like that. Every week, you will hear drivers and crew chiefs say happily, “We got the most out of our car today.”

    But for the four drivers left in the Chase, that’s not really an option on Sunday. It’s all about winning.

    “Carl’s real good at driving through the limits and being able to compensate for something not being right the with the car,” his teammate and competitor Kyle Busch says. “He’s able to make more out of it. So that sets him up pretty well.”

    “I think that comes from his dirt background,” Johnson says. “He’s used to dealing with cars that just weren’t exactly right.”

    “Yeah, that’s nice for people to say,” Edwards himself says. “But this is NASCAR, you have the best drivers in the world, they’re ALL good at making the most of their car. The other three drivers in the Chase are incredible. I don’t really think I have an advantage in that. All of us are good at that.

    “I do feel like, yeah, I like the challenge. I feel like if they would spray the track down with water and said, ‘OK, everybody race,’ I would enjoy that struggle. … But I’ll enjoy this week no matter what. It’s fun. This is what I like.”

    One for the history books

    MIAMI — There is a funny thing about sports dreams. You know, the kind you have when you’re a little kid. You dream about hitting the game-winning home run. You dream about catching the game-winning touchdown pass, or swishing the game-winning basket, or scoring the game-winning goal, or making the putt that wins you the Masters.

    Few of us ever get to do it, of course. But that’s not the funny part.

    The funny part is that the people who DO get to do it, well, they find that it isn’t exactly like the dreams. Take Jimmie Johnson. He has won six NASCAR Sprint Cup Championships. Six. Only two men — Richard Petty and the late Dale Earnhardt with seven — have any idea what that’s like. But to be realistic, even they don’t know EXACTLY what it is like because the sport has grown so much bigger, the money has grown so much bigger, the pressure has grown so much bigger. So many people are counting on you. So many people are rooting against you. Gigantic companies have many millions of dollars at stake.

    And so even though this is all Jimmie Johnson ever wanted — to be the best race car driver — those first five championships felt nothing at all like his childhood dreams. He didn’t even ENJOY them, not in the way we understand the word “enjoy.” Yes, he was very proud of what he and his team did. Yes, he thrilled in the racing, the speed, the challenge, the victories, the opportunities that came with being the best stock-car driver in the world. But it wasn’t fun, if that makes sense. It wasn’t that innocent joy that went along with all those childhood daydreams, that feeling of the world going in slow motion, that intoxicating blur of champagne and happiness and wonder. He would stay up at night, staring at the ceiling, thinking about how he could stay on top.

    In 2013, when Johnson was 38 years old and won his sixth championship, the feeling was closer to what he had hoped. By then, Johnson had let go of a lot of things, a lot of the insecurities. He had stopped worrying so much about pleasing everyone. But even that wasn’t EXACTLY what he had dreamed about.

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    “You’re like, ‘Wow, this is nutty, this is stressful, can I do it?'” Johnson says. “You have all of these things weighing you down. When I won those first few championships, it wasn’t fun AT ALL. There was always more to do, you know? In ’13, it definitely felt different. I felt different. That was the most fun I’ve ever had racing for a championship by far.

    “Still, some days, you wish you could feel that thing you wanted as a kid, you know, that place you see in the movies or hear about in stories, and it is surreal, and the world stops and time stops, and it is perfect.”

    So that’s what this time is about. Johnson is 41 years old. He’s a legend of the sport. He has won six championships and 79 races and more than $150 million in prize money. He has won multiple races every year since he was a rookie. The legacy, if such a thing matters, is secure.

    And so, this race is for him.

    “I feel different going into this championship than I have ever felt before, there’s absolutely no doubt about that,” Johnson says. “As weird as it may sound, I’m more comfortable in my own skin than I’ve ever been. And that’s a major player. I have nothing to prove to anyone, and I don’t care what other people think. I really don’t. I’m racing this weekend for me and my family and my team. I don’t have any outside baggage that’s on me. That was other years. There was plenty of that stuff. None of that matters to me anymore.”

    He endured an odd year. It began like most Jimmie Johnson years do — he won in Atlanta in the second race of the year and followed that up three weeks later with a win at Fontana. And then he and his team went into a bit of slump. In a 15-race span, he finished in the top five four times while finishing 20th or worse six times. He and his crew chief Chad Knaus struggled week to week. There was the talk — which has grown louder the last couple of years — that Johnson was close to the end. “I definitely missed driving up front,” Johnson says.

    Watch: NASCAR Sprint Cup Championship (Sunday at 1:30 p.m. ET on NBC, NBCSports.com and NBC Sports App)

    Then came the Chase and it has been absolutely perfect. He breezed into the second round, then won the first race, Charlotte, to automatically move into the third round. He promptly won the first race of the third round, in Martinsville, to qualify for Sunday’s final four. Johnson’s team has had two stress-free weeks to prepare the car for this final race, and while nobody knows if that will make a difference, well, it can’t hurt.

    And Johnson is just enjoying it. “I’m excited,” he says. “And I’m fresh. I don’t know if it will change as we get closer to the race, if the nerves will come. But I don’t think it will.”

    He is well aware, of course, that winning this title would tie him with Earnhardt and Petty for most championships — so aware of it that ever since he won the race in Charlotte he has been wearing a helmet with Petty and Earnhardt’s photos on it and the words “Drive for Seven.” He says that if he could tie those two legends of the sport, it would mean the world to him because it would connect him to history.

    But, again, he promises not to let that inflate into pressure.

    “I never race for stats,” he says. “I’ve never raced for stats, for fame, for money. I’ve just always loved racing. I feel like I’m more in touch with that, in tune with that, than I’ve ever been in my career.

    “I think about those dreams I had as a kid, dreams all of us have in our own way I suppose. I guess I want that moment. I’ve done this for a long time. And I’d love to have that moment.”

    Promises, promises

    MIAMI — Two years ago, Joey Logano showed up for his shot at destiny … and he was scared out of his mind. He doesn’t like to say it that way. He would prefer to just say, “I was nervous. Because I didn’t know what was happening. And I think that’s where nerves are going to come from.”

    He was just 24 years old then and he was trying to join Jeff Gordon and Bill Rexford as the only two drivers to win a championship before turning 25 years old. But it was different for Logano. He’d been preordained to be NASCAR’s next superstar ever since he was a teenager. “Sliced bread,” they called him — as in “best thing since …” — and while he sort of got a kick out of the nickname and the expectations when he was a kid, those things soon felt like an anchor tied to his waist.

    “Sliced bread,” people would mutter savagely every time he finished out of the top five.

    “Sliced bread,” people would taunt him because he won just three races in his first five full seasons.

    “Sliced bread,” other drivers would mock when they felt like Logano pushed his aggressiveness too far.

    Then in 2014, it finally came together for Logano. He won five times. He came to Homestead with a real chance to win the championship … only he readily admits that his head just wasn’t in the right place. “I couldn’t settle my mind down,” he says. “I was thinking about what could happen … or what’s going to happen … what’s the week going to look like … what’s the feeling on Sunday going to be … what is it going to feel like like getting in the car … do I have what it takes?”

    Here Logano smiles. He’s famous for that smile.

    Watch: NASCAR Sprint Cup Championship (Sunday at 1:30 p.m. ET on NBC, NBCSports.com and NBC Sports App)

    “I think that’s the big one. ‘Do I have what it takes?’ I didn’t know then. I know now.”

    “What do you know?” 

    “I know the challenge ahead. I’m prepared for that. I’m ready for that, ready for the pressure. I’m more than ready, I’m excited about it. I’m genuinely pumped. It’s like a complete 180 from last time I was here.”

    There are times when it feels like Logano has been racing forever — and he HAS been racing full time since 2009 — but he’s still just 26 years old. He’s five years younger than Jimmie Johnson was when he won the first of his so-far six championships, three years younger than Dale Earnhardt when he won his first of seven. And he’s five years younger than any of the other drivers in the Chase this year.

    And it’s the combination of youth and experience that makes him unique … and dangerous. NASCAR people will tell you: Young drivers go FAST. The great Junior Johnson used to say, “They don’t know no better — they haven’t hit the wall yet.” So younger drivers push closer to the edge than might be prudent out of youthful exuberance and daring. That makes them go extremely fast, yes, but then they tend to burn out (or spin out or get spun out).

    Logano has that speed. But he has more or less stopped burning out.

    “When you’re flirting with the edge, you’re going to step over it from time to time,” Jimmie Johnson says. “And he has. I think he’s figured out how to inch his way up to the edge instead of flying over it like he did three or four years ago.”

    “For me,” Carl Edwards says, “a switch has gone off the last couple of years for Joey. He’s just so fast everywhere. I have a feeling he’s going to be VERY fast on Sunday. He’s hungry. He wants this very badly. You could argue that he doesn’t have a lot of experience or whatever but I’ve been around long enough. I’ve watched how he’s been approaching this. I think he’s got a ton of confidence.”

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    The other three drivers talk a lot about handling whatever adversity comes this week, being patient, always, in the immortal words of NASA legend Gene Kranz, “Working the problem.” Logano talks about these things too, but more he talks about being aggressive … and being aggressive … and when that doesn’t work, to keep being aggressive.

    “Attack all day,” Logano says of the gameplan. “That’s it. It’s the way our team is. It has been for the last three years or whatever. That’s what we found to be successful for us. Race aggressively. Attack every minute. I start the race and say, ‘I’m here to win,’ and I have that ‘I will not get beat’ attitude throughout the race. Whether that’s good or bad, well, it’s different for other people. Probably it’s a lot different. But it works for us.”

    And when you ask him how he will deal with the frustration that might come with a poor pit stop or a car that won’t quite adjust to conditions or the ever-changing conditions of the track, he smiles again.

    “Frustration is OK,” he says. “It’s OK as long as it’s channeled in the right way. But there’s never that feeling of ‘We’re just not going to win today. It’s just not our day. We suck.’ There’s never that feeling. Because I know we don’t suck. I know I’m a very good race car driver. I know I have a very good race team. And I know we can handle this.”

    The Magic Man

    MIAMI — The wonderful thing about the press conference for the NASCAR Championship Four — just three days before the big race — is that you have all four of the contending drivers sitting on the stage side by side. And because they are sitting next to each other, you can get just a small feel for how they feel about each other and their chances and everything else coming into the winner-take-all final race.

    Joey Logano, for instance, is totally pumped up, super happy. Why not? He won last week to become one of the four drivers to have a chance to win a championship Sunday. This is the dream, man.

    Jimmie Johnson seems calm, beyond calm, like he’s done this whole thing a million times before, which is pretty close to true.

    Carl Edwards looks a bit dazed, but in the best of ways. He’s 37 years old now and he has won 28 races and more than $80 million, but he has never won a Sprint Cup Championship. He looks like a guy in a dream.

    And then there’s Kyle Busch. He looks, um, lethargic.

    “Do you guys like each other?” someone asks the group.

    “Kyle,” Logano says, “we’ll let you answer that.”

    Watch: NASCAR Sprint Cup Championship (Sunday at 1:30 p.m. ET on NBC, NBCSports.com and NBC Sports App)

    Busch looks out with a bit of a bewildered expression, as if someone has just woken him up from a nap. “I am exhausted,” he would say later. And when asked why, he would say, “I am always exhausted.”

    “Do you like each other?” was the question to the group.

    “Right now, yes,” Busch says. “In about 25 seconds, no.”

    Kyle Busch has the aura now. For so many years, he was the guy with unlimited potential, the impossibly talented driver who won a lot of races but always should have won more. Busch himself bought into the hype. He lashed out. He got into numerous dust-ups. Fans loathed him. He beat himself up continuously. In the words of his team owner Joe Gibbs: “He always felt like he was letting himself and his team down, like he wasn’t living up to his great talent.”

    Last year, it all changed. What a year that was. Busch got into a wreck at Daytona that threatened to end his entire season — for a brief time it seemed like his career might be in danger. Even once the doctors got a handle on his condition, Busch was supposed to be out for a minimum six months. Three months later he was standing — wobbly but standing — in the hospital room when his wife Samantha gave birth to their son Brexton.

    Then he came back to the track … and he was essentially unbeatable. In a beautiful five-week span, he won at Sonoma, at Kentucky, at Loudon and finally at the Brickyard 400 in Indianapolis — his first major victory. He won so much that he easily qualified for the Chase even though he’d missed 11 races. Then he made it to the final four, and he ran away to victory at Homestead for his first championship. In the last few laps, he was singing the theme song for “Vocabularry” — his infant son’s favorite TV show.

    A magical year like that, yeah, it changes a person.

    “No,” he says now, “it doesn’t feel a whole lot different.”

    A magical year like that, um, it sort of changes a person?

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    “Well, look, it hasn’t been terribly different on the racing side,” Busch says. “Personally, with Brexton at home and stuff like that, that’s different. Having him come to all the races, that’s pretty fun. We certainly enjoy the time that we have on the road. But, you know, I’m just me.”

    So, OK, maybe a magical year like that doesn’t change a person — but don’t tell the other drivers that. They see a different Kyle Busch. There was always a saying in the garages about Kyle Busch during those years when he could not quite put everything together: If he ever wins a championship, watch out.

    Now that he’s won one, yes, watch out.

    “He just has so much confidence now, you can see it,” Johnson says. “I mean, he was always a confident guy, but it’s different, I think. Now, he’s a champion. Now, he KNOWS.”

    That is exactly the thing that is apparent as Kyle Busch sits off to the side during the press conference — it’s like he’s separate from the other three. He knows. He’s the defending champion. He’s the closest thing this Chase has to a favorite. He’s the guy in the best position to take over this sport, to be the new Dale Earnhardt, the new Bobby Allison, the new Richard Petty. A year ago, after he won his championship, he boldly said he’d like to win 10 in a row. When people laughed, he made it clear that he wasn’t joking.

    “It’s not about what we did last year,” he says. “We’ve already got that one. It’s in the bag. This is about going out there THIS one. It’s one race. It doesn’t matter what the situation is this week, doesn’t matter what comes your way, you have to figure out a way to win.”

    That, more than anything, might be what makes Kyle Busch the favorite. Right now, there is no stock-car driver anywhere who can make more out of less than Kyle Busch. Just last week in Phoenix, he had a tepid car that was running around 15th for most of the race. Through sheer relentlessness, a few adjustments on the car and a bit of driving brilliance — especially on restarts (Busch is a wonder on restarts) — they somehow finished second and could have won.

    “Oh, Kyle can make some magic,” Johnson says. “And knowing him, I’ll bet he will on Sunday.”

    No more fun and games

    Cam Newton, at his best, is a magical player. He does things that blow minds. He throws 30-yard darts that slip by defensive backs before they can react. He avoids sacks not so much by eluding them as by simply standing up through them, a brick house in the Big Bad Wolf’s wind. Newton takes off running and in the open field he is both halfback and fullback, able at times to split defenders in two the way Gale Sayers could, able at other times to blast through a defender, not unlike the way Neo blasts through Agent Smith at the end of “The Matrix.”

    This is Newton at his height, when the conditions are right, when his team is playing great and the opponent is in retreat and, as the Magic 8-Ball says, “All signs point to yes.”

    This was Newton last year for a 15-1 Panthers team that went to the Super Bowl.

    Something has changed this year, of course. That part is obvious. It isn’t that Newton is playing badly. His numbers are down, yes, and the Panthers are 3-6 and in last place. But he’s still among the top five or 10 quarterbacks out there. And there have been a few familiar moments. He threw for four touchdown passes against San Francisco. He has had a couple of dazzling runs. He has put his team in position to win for the most part, including last week against Kansas City. It isn’t like Newton suddenly forgot how to play football … he’s still Cam Newton.

    But something has obviously changed.

    What? There are a few clear possibilities. The Panthers’ defense was otherworldly last year, forcing turnover after turnover, setting up Newton and his offense with golden opportunities time and again. That has more or less stopped this year. The Panthers are starting inside their own 20-yard line more often. This has affected the Panthers’ offense generally and Newton specifically. He’s thrown only 10 touchdown passes this year. All the numbers are down.

    On offense, the line has been beat-up and inconsistent, and that has knocked Newton off his game. He has thrown off his back foot more often, and that usually leads to bad things. It did last week when the Panthers seemed about ready to put away Kansas City — a retreating Newton threw a pick-six that put Kansas City back in a game that should have been over. Newton has dealt with injuries, too — he missed the game against Tampa Bay, and he wasn’t himself in others.

    Watch: Saints vs. Panthers on Thursday Night Football (7:30 p.m. ET on NBC, NBCSports.com and NBC Sports app)

    And, perhaps most of all, teams have been taking their free shots at him at every turn. Newton is 6-foot-5, 245 pounds and a great runner, so teams obviously have to tackle him hard. But there’s no question opponents have taken this to an extreme this season. They have hit Newton late a few times, stolen some shots to the head, unloaded some knockout blows. And, for the most part, there have been no penalties to accompany the hits, possibly BECAUSE Newton is so big and powerful.

    This has driven Newton to distraction. Newton seems to believe the whole world is ganging up on him. A couple of weeks ago, he flatly said that the late hits are “really taking the fun out of the game for me. At times I don’t even feel safe.”

    Newton has a beef. But more to the point here, all of this leads to this rather simple theory that I have about Cam Newton.

    He needs to be having fun to play his best football.

    And this year, he’s just not having any fun.

    Great athletes tend to feed off different motivations. Some want to be loved. Some seem to get a huge kick out of being despised. Some are motivated by fear, others by anger, still others by fame and fortune. Tom Brady, for instance, STILL seems to motivate himself by disrespect (you might have heard that he was selected in the sixth round of the NFL draft) even though it has been years since anybody disrespected him (Roger Goodell aside). Meanwhile, a player like Carolina’s impeccable linebacker Luke Kuechly seems to motivate himself through the daily challenge of figuring out how to break up an offense — it is like a puzzle for him.

    Newton apparently grazes off joy. He wears the hats. He does the dances. He gives away the footballs. The bigger the lead, the more fun he has, the better he plays. The louder the crowd, the more fun he has, the higher he soars. This is part of what makes Newton such a joy; through it all, he PLAYS football the way kids PLAY football. It’s a game. And it’s so much fun when everything is working and everyone has come together.

    This is something people around the Carolina team have noticed for years. There have been times that people inside the organization have wondered if Newton could be serious enough to become a great NFL quarterback. Soon enough they realized that it was the wrong question, realized that being serious doesn’t suit him or his play. You probably noticed how serious Newton looked in the Super Bowl last year. That didn’t turn out well.

    Marty Schottenheimer is one of the many coaches who noted that you can’t have fun in the NFL if you lose. The Panthers are coming off one of their worst losses in recent franchise history, a complete giveaway to the Chiefs. Their playoff situation looks pretty dire — Carolina might have to win out. The key will be getting Newton to start having fun again.

    The remarkable rise of Andy Murray

    For years, there was this fun argument going on about Tiger Woods and Roger Federer. The argument assumed that both men are the best who ever played golf and tennis (an open debate, obviously). And it led to one question: Who is better at their sport?

    The argument never really went anywhere because for every point (golf requires beating the WHOLE field rather than one opponent at a time), there was a counterpoint (one mediocre/bad day in golf does not sink a golfer’s chances, but it can end a tennis player’s tournament).

    For every factor that points to the difficulty of golf (it is so mentally challenging that even the great golfers will miss cuts with some regularity — Phil Mickelson missed 11 in his career) there is another that points to the difficulty of tennis (it is so physically grueling that many of the greatest players — John McEnroe, Bjorn Borg, Martina Hingis, Justine Henin, Mats Wilander, on and on — won their last Grand Slam singles title by the time they turned 25 years old).

    Anyway, it was fun to talk about, even if it never really led anywhere. But there is something that does seem to be emerging about the wonderful dominance of Woods and Federer. You might call the two effects “dishearten” and “hearten.”

    All of this, eventually, will take us to Andy Murray. Hopefully.

    Tiger Woods was such a force in golf that he disheartened his opponents. He broke their spirit. They could not beat him, not when he was on his game, not when he was slightly off his game and, quite often, not even when he was very much off his game. There’s an old Jack Nicklaus line that is even more true for Woods: He knew he would beat you, you knew he would beat you, and he knew that you knew he would beat you.

    FIfty-eight times, Woods was either in the lead or tied for the lead going into the final round. He won 54 of them. He won the first 14 major tournaments he led after 54 holes.

    And how did this uncommon mastery of a sport that is supposed to defy mastery affect other golfers? It crushed them. Sure, there were supremely talented golfers in Woods’ time, several who are in the World Golf Hall of Fame. But let’s put it this way — from the time when Woods broke onto the scene and breezed to the 1997 Masters title to when he won the U.S. Open on one leg, there were 46 major championships.

    Tiger Woods won 14 of them, as mentioned.

    The other 32 majors? Well, 25 different golfers won those 32 majors. Vijay Singh and Phil Mickelson won three. Mark O’Meara, Retief Goosen and Ernie Els won two each. Those five terrific players — four already in the Hall of Fame with only Goosen waiting — won fewer majors than Woods COMBINED. And the other 20 majors were won by 20 different golfers. It’s a clear pattern: Everyone would show up at the majors with the hope that Woods was way off his game. Then, and only then, did they have a chance.

    His magnificence was unassailable. It was meant to be enjoyed and feared but not challenged. The best golfers on earth not named Tiger Woods had to console themselves with the huge sums of money that Tiger brought into the sport and the hope that maybe someday he would stop winning everything and leave some tournaments for everyone else.

    So, yes, Tiger Woods was disheartening.

    Roger Federer, somehow, was the opposite. He was every bit as dominant as Woods — the numbers are even more striking. From 2003, when Federer won his first Wimbledon to 2010 when he took the Australian Open, there were 27 Grand Slam tournaments. Federer won 16 of them, more than half, and reached the final in another six. The only other tennis players to win Grand Slams in Roger’s time: Rafael Nadal, who won six, and five others who managed one each.

    But it was different somehow. There was something magnanimous about Federer’s beautiful game, something that opened up possibilities in the minds of other tennis players. Golfers would see Tiger Woods hit miracle shots out of trouble and make every important putt he looked at and they would think: NO SHOT. But Federer would hit some implausible running forehand winner or spin a drop-volley with such touch that it would not even bounce, and the other tennis players would think: I WANT TO DO THAT!

    That begins with Nadal, of course. He seemed to be just the latest in a long line of Spanish and Latin American clay-court specialists — Sergi Brugera, Gustavo Kuerten, Gaston Gaudio, Albert Costa, Juan Carlos Ferrera — who would show up at the French Open to win and then disappear like top-spinning swallows of Capistrano.

    Nadal, though, was stirred to take his game to a higher place. He has spoken eloquently about how the inspiration of Federer took him there. Nadal has won all four major championships and 14 Grand Slam tournaments in all — he has his place now in the inner circle of all-time tennis greats. His rivalry with Federer might just be the greatest in tennis history. Nadal has controlled it for the most part with shots that kick up high and attack Fed’s backhand like wasps. Still, their tennis has lifted the sport.

    Novak Djokovic was next. He had both Federer AND Nadal to contend with, something that certainly could have left him entirely discouraged. At times, he did indeed seem discouraged. Djokovic does not have quite the grace or touch of Federer nor the ferocious power of Nadal. He found his own path — foot speed, instincts, hitting balls on the rise, imposing return of serve and sheer ambition. He has now won 12 Grand Slam titles, including the career Grand Slam. He has a winning record against both Federer and Nadal. He too has a place in tennis’ inner circle.

    All of which brings us to Andy Murray. He has been around a long time. It is tempting to think that Murray is younger than he is, but he was born in the same month as Djokovic (Murray is actually a week older). He is less than a year younger than Nadal. He played in his first Wimbledon in 2005. He has endured more or less the ENTIRE period of Roger and Rafa and Novak’s dominance.

    He did not just endure that dominance, he was repeatedly smacked down by their dominance. The first 10 times he reached at least a Grand Slam semifinal, he was knocked out by Nadal (four times), Federer (three times) or Djokovic (two times)*. If anyone had good reason to grudgingly accept that he was born at just the wrong time, it was Murray.

    *He was also beaten once in a semi by Andy Roddick, another slap in the face — he couldn’t even be the best ANDY on the court that day.

    And Murray seemed, well, to put it delicately, just the type of person who would grudgingly accept that he was born at just the wrong time. Murray in 2008, when he was 21 years old and had not yet won a single significant tournament (no offense to the Qatar Open) nor reached the final of a Grand Slam event, wrote an autobiography called “Hitting Back.” Nobody was entirely sure WHY he wrote an autobiography at that time, but he did indeed hit back — at British tennis, at the media members who doubted him (he was refusing to even talk to the BBC at the time) and at the unfair obstacles he seemed sure that everyone was putting in his way and his way alone. He came across as a very angry young man, though nobody was entirely sure why.

    Then, maybe the answer why was obvious. Federer was majestic then. Nadal was ascendant. Djokovic won the Australian Open that very year. There seemed to be no room in the tennis world for Andy Murray, and he seemed to know it.

    So what happened from there? The book kept getting updated as Murray began growing up. The paperback version of that book was called “Coming of Age.” And then the book title was updated and titled  “Seventy-Seven: My Road to Wimbledon Glory.” That happened in 2013, after Murray broke the 77-year British drought and won Wimbledon. By then, he was a different tennis player and a different man. He had won the Olympics in London. He won the U.S. Open that year. He had found himself.

    And I would argue that it was, once again, the inspiration of Federer, who inspired Nadal, who inspired Djokovic, who inspired Murray. Andy improved everything about his game. And he did it by building up every single part of his game. He doesn’t really do anything specifically better than the rest of the world. But you know those Sprint commercials where Sprint basically admits it’s not QUITE as good as Verizon, but it’s 99 percent as good for half the price?

    Murray doesn’t quite have Djokovic’s return of serve (no one in tennis history does) or his pure speed — but it’s probably 99 percent.

    Murray doesn’t quite have Nadal’s bullfighter tenacity — win or die with honor — but he’s probably at 99 percent.

    Murray doesn’t quite have Federer’s ability to hit the “gaga shot” that tilts an opponent’s head the same way shaking a pinball machine does — but he’s probably at 99 percent.

    In other words, at least as I see it, Murray created a game that is like an homage to those masters he has been trying to beat. He does a little bit of everything, and he brings along some of that youthful rage and intensity, and here he is: Murray is now the No. 1 player in the world.

    It is unclear if he will stay at No. 1 for very long. Djokovic seems worn down by his own extraordinary rise, but he has still made the final of nine of the last 11 Grand Sam tournaments, winning six of them. Djokovic also dominated the head-to-head matchups between them, winning 24 of 34 matches and eight of the 10 times they played in Grand Slams. It seems a pretty good bet that he will be back, and so this could be just a Murray blip, a fluke of timing.

    Or it could be more. Either way, for Murray to reach No. 1 after all these years is an extraordinary thing.

    When Tiger Woods hit the golf scene, you will remember there was a lot of talk about the generation of golfers he would give rise to, the young golfers who, seeing what he was doing, would find a way to take golf even higher. We might be seeing that with golfers like Rory McIlroy and Jason Day and Jordan Spieth, though it is too early to tell.

    Federer’s impact is clearer. He came into the sport during a lull, just as the Pete Sampras-Andre Agassi era was ending, and he played sublime and previously unimaginable tennis. And his tennis genius has helped create three of the greatest tennis players who ever lived. I’m sure he didn’t mean to do that. But, hey, who DOESN’T want to be Roger Federer?